Email is not only used with friends and family, but by companies and their customers’ employees. Despite the increase in media in recent decades, email is useful in gaining customers. 72% of companies want to promote their content and products. Only 17% prefer precisely the same thing for social media sites. Email is the perfect way to reach them. You might also be interested in reading some insight from SEO experts like Matt Diggity who will also give you some basic tips and guides.
Using this guide, I will discuss some email marketing strategies you want to consider to generate potential customers.
1. Know Your Target Audience
The email you send to a large number of people should live up to their attention, which can happen when you know your audience. A targeted approach makes ten times more perspectives and makes a difference because the email is sent to relevant recipients.
2. Increase Your Mobile Email Experience
Most of us understand that the phone would be the future of everything. Computer rentals are decreasing every calendar year. By 2016, 269 million computers will be purchase, 6% less than the last calendar year. Individuals are replacing their PCs by buying tablets or whiteboards. Fifty-four percent of people use the phone to check and 14 percent to confirm their mail. If it is not optimized for mobile phones, your email will be removed. They eliminate the possibility of prospects.
3. Try to Communicate With Inactive Users
In comparison, it’s not expensive to talk to existing customers than the new one. The same goes for email marketing. It’s much easier to convince them because they know more about your company and the product.
Each list has some inactive customers; however, once the marketer has put a strategy in place, they can attract potential customers.
4. Use Automation
According to reports, sales have improved after using automation.
It allows them to increase the total number of potential customers, but also inspire customers and encourage them to use the product. So the market will grow. There are a lot of platforms for email automation.
5. Take Permission
As a beginner, you have to get permission from your target costumers before sending mails and marketing your goods. It is one of the best options if the target market allows you to send the email. Prove that they are convinced. Otherwise, you might ask for landing pages to be published by websites. And if they consider it, it could allow you to generate more prospects.
6. Offer Something Special
No one seems thrilled to open an email that is sent repeatedly. It’s human nature. People delete them or save them for later. If you want to create your email, offer something. It can be discounts, free offers or offers that are worth it. If you know, it’s worth buying, and then it will be a great deal for you.
7. Keep it Short
Nobody likes to read annoying, long emails. Keep your email short. Don’t be afraid to get to the point—most of the clients like this strategy. The vast majority will appreciate it. Just make sure to include your contact information along with the articles if they want to be contacted in the long term so they can get in touch with you.
8. Add Urgency
If you can get your audience to act, you’ll most likely produce leads. Urgency is an integral part that supports the brain and responds in urgent states. For some time now, digital marketers have been using phrases like “hurry up”, “a few more hours” or even “act now” to turn customers into potential customers. You can use the same specific trick to attract your customers.
9.Merge Email and Social Media
Email Marketing becomes more effective if you integrate it with your social media too. Remember that each company also use social media to promote there product or services. Using it in developing a connection with audience and target group.
10. Choosing the Best Time to Send Email
Sending emails at the right time will surely increase the chance of getting it to read instantly. It contributes to participation, engagement and leads too. According to a survey, the best time is 10:00, 6:00, 14:00, 18:00 and 22:00. During these periods, most of us checked our emails.
There you have it, some effective marketing strategies to generate more leads.