Tag: Influencer

In a world where social media is king, it’s no wonder that influencer marketing has become one of the most popular tactics in eCommerce. After all, who better to promote your products than those already passionate about them? A recent study mentioned by Agatha Singer found that almost half of all eCommerce businesses are now using influencer marketing as part of their overall marketing strategy. That’s because it works – and works well. If you’re still on the fence about whether or not to give influencer marketing a try, here are four reasons why it should be a part of your eCommerce business plan.

Influencers Can Mobilize People to Generate Leads and Sales

The first and most obvious reason to use influencer marketing is to help you generate leads and sales. When done correctly, influencer marketing can be a powerful tool for driving traffic to your eCommerce store and getting people interested in your products. In fact, one study found that influencer marketing generates 11x more ROI than traditional forms of marketing. What’s even more impressive is that influencer-generated leads are worth more than other leads. A study by Tomoson found that influencer-generated leads have a conversion rate of 13%, while the average lead has a rate of just 0.75%.

Their Opinions Are High-Valuable for Their Fans

We all know that influencers usually have a high number of followers, but you may not know that their followers trust them. In fact, according to a study by Nielsen, 92% of buyers say they trust earned media, like word-of-mouth and recommendations from their fellows and relatives, above all other forms of advertising. When an influencer recommends your product to their followers, they are essentially vouching for it. And because their fans highly value their opinion, there’s a good chance that their recommendation will result in a sale.

Influencer Marketing Results in Purchase Intent and Increased Conversion

As a matter of fact, influencer marketing not only results in purchase intent but can also lead to an increase in conversion. In a study by McKinsey, it was found that 50% of respondents were more likely to make a purchase after seeing it recommended by an influencer. Even more interesting is that this number jumps to 70% when the influencer is someone the respondent knows personally. This just goes to show that when done correctly, influencer marketing can have a significant impact on conversion.

Influencer Marketing Leads to Memorable Social Media Experiences

Finally, influencer marketing can create memorable social media experiences for brands of all sizes. In a world where social media is constantly evolving, it’s highly valuable to keep up with the latest trends and find ways to stand out from the competition.

Influencer marketing can help you do just that. By working with influencers to create informative and entertaining content, you can create social media experiences that will be remembered long after the post is gone. There you have it – four clear reasons why influencer marketing should be a part of your eCommerce business plan. If you’re looking for a way to generate leads, sales, and conversions, look no further than influencer marketing. And suppose you’re looking for a way to create memorable social media experiences. In that case, influencer marketing is the way to go.…